[web-heads] Advertising 101 -- know your audience

[Gene Spafford <spaf@xxxxxxxxxxxxxxxxx>]

> From: Lou Pellegrino 
> Subject: DANISH ADVERTISEMENT - A Real Hoot !
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> This is a hoot, forwarded by a friend in Vermont !
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> The VAT in Denmark is of course much higher than in Germany, or used to be, anyhow.
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>  Across Germany ’s northern-most border with Denmark you'll find an incredible superstore called Fleggaard.  There, you can buy everything you need - tubs of gummy bears, cases of wine, industrial strength dishwashing soap - at prices 30% cheaper than you'll find in Denmark .  It is Denmark 's Costco, packaged as a German loophole.  This is their advertisement!
> The 100+ women do stunts in the air - while free-falling - holding hands to spell out "Half-off on Dishwasher soap at Fleggaard." You'd be hard-pressed to find a man in Denmark who hasn't seen and fallen in love with that commercial.  It was geared strictly to men.  The ad is real!
> Here is a link to simply the best advertisement ever made. Honestly. It's awesome.
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>                   http://www.m2film.dk/fleggaard/trailer2.swf
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